We are seeking a highly experienced and strategic Senior Director of Brand to lead the brand strategy and execution for Jagex Games Studio. The ideal candidate will have a proven track record of developing and implementing successful brand strategies in consumer industries, with a deep understanding of brand management, marketing, and customer engagement.  

 In this role you will oversee the brand and product positioning for the RuneScape Franchise, including both existing and future titles, as well as manage the Jagex Corporate Brand. Through deep understanding of our existing and potential player audiences, you will help define why our games exist, who they are for and what player needs they serve.  

• Develop and execute a comprehensive brand strategy for the RuneScape Franchise and Jagex Corporate Brand, aligned with business objectives and target audiences. 

• Conduct in-depth market research and analyze player data to identify and understand existing and potential player audiences for the RuneScape Franchise 

• Develop audience segmentation and persona profiles to inform brand positioning, messaging, and marketing strategies. 

• Manage and oversee the brand portfolio for the RuneScape Franchise, ensuring consistency and effectiveness across all touchpoints. 

• Work with Marketing Directors to build effective Go-To-Market Plans for our future new titles.  

• Collaborate with cross-functional teams, including marketing, product, and creative, to deliver cohesive brand experiences for the RuneScape Franchise and Jagex Corporate Brand that resonate with target audiences. 

• Ensure appropriate brand guidelines, assets, and style guides are in place for our games to maintain brand integrity.  

• Build a transmedia strategy for the RuneScape IP, identifying opportunities to expand the brand across various media platforms, partnerships, and touchpoints. 

• Monitor and report on brand health metrics and player engagement, providing strategic recommendations for improvement and audience expansion. 

• Directly manage the Public Relations team and work closely with Internal Communications groups to ensure consistent messaging and brand alignment. 

• Strong experience in brand management, preferably in the gaming industry 

• Proven success in developing and executing effective brand strategies that drive business growth and customer engagement. 

• Experience in developing transmedia strategies and expanding IP across various media platforms. 

• Strong experience in market research, player analysis, and audience segmentation 

• Exceptional strategic thinking, problem-solving, and decision-making skills 

• Strong analytical skills and the ability to derive actionable insights from data. 

• Excellent communication and presentation skills, with the ability to influence and align stakeholders. 

• Collaborative leadership style with the ability to build and manage high-performing teams. 

• Experience mentoring and supporting marketing professionals, ensuring the implementation of best practices.

When you join Jagex you can look forward to a generous Perks & Benefits package including:

• Private Healthcare, including Dental Plan
• Minimum 6% Pension contributions
• Employee Assistance Programme & onsite Counselling
• Life Insurance
• Discretionary annual performance bonus
• Enhanced family leave policies from day 1
• Flexible working hours
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

Collaboration is at the heart of Jagex. We love getting together with our teams to share ideas and socialise. If you live in the UK, we offer a flexible working model that empowers you to work in the way that suits you best, while also getting the best from your working relationship with all the great people you’ll be connecting with here. We support you to be set up for success no matter where in the UK you log in.

Flexibility really is the key to how we set up working schedules, we’ll discuss your needs with you and be transparent about the working schedules of the team you’ll be working with during our interview process.

About Jagex:

Make forever games with us.

Jagex is a thriving international games company with a growing library of forever game IPs for core gamers. We have such huge expertise at running games for the long term that we re-define expectations for what evergreen success looks like.

We create spaces for our players to come together – with each other and with us – inside and outside of our games. We empower our players with real influence on the game’s evolution. We help our players belong. Our community experiences give players a greater stake in what they’re playing, creating loyal forever fans.

These strengths inform our vision of our studio as a thriving international games company with a growing library of forever game IPs for core gamers. Our forever games will nurture sizable communities whose loyalty provides consistent revenues.

This in turn drives our mission: We create forever fans by empowering our community. We give players experiences worthy of their long-term time investment and actively collaborate with them to shape the games and the community for the better.

If this is something you want to be a part of, get in touch.

We have 500 of the industry’s most talented individuals in our Cambridge studio; if you share our values and ambition, we’d love to talk to you. Worried you don’t meet all the requirements in the spec? Your attitude, fresh perspective and experience is just as important to us; if you think this could be the perfect job for you, let’s talk.