As Paid Media Manager you will be joining the business and marketing team at a key time and stepping into a massive opportunity for personal growth and development. We want to build a world-class marketing team, fit for what is a truly world-class company, setting the standard and leading the way in personal training. This role will play a key part taking the business to the next level across the 7 countries we already operate in.

This role will support the already well-established Personal Training side of the business but will take a lead in growing our newer products. You will have global scope, working across all paid marketing channels. Taking a lead role in the development of our paid media strategy will give you a real chance to make an impact, getting involved in the early stages of set up and testing of core channels and putting a structure in place to allow efficient growth.

Through continued analysis of campaign performance and iteration, you will look to increase awareness, grow sales, and maximise ROI. There is no doubt that this is a difficult role and a big challenge, but for the right person, it is a perfect opportunity to develop and test yourself at a company that demands a lot but will back you. At such a crucial point as we develop the marketing team, a proactive, positive attitude, and a will to be challenged and to improve is essential.

Responsibilities

• Take a lead role in all paid media activity working with the Head of Marketing to devise and implement a paid strategy for growth across all key products
• Plan and implement a roadmap for Paid Search and Paid Social
• Manage initially a team of 3 with the opportunity to grow the team in the future, as required to deliver continued growth and improvements in ROI
• Develop and optimize global search campaigns, setting a structure for the account to allow them to scale effectively
• Manage paid social advertising, working closely with our in-house Creative teams to create effective and engaging ads for all products
• Work closely with the in-house video production and design team, briefing in required assets to support key marketing campaigns, managing the process
• Devise and implement regular reporting, giving visibility to senior marketing teams on the traffic, CPA, ROI, and overall performance of core marketing channels
• Use data to identify opportunities for growth across new and existing channels
• Work closely with the Content Manager and CRM Manager to ensure consistency of marketing campaigns across all channels
• Be proactive in suggesting site improvements to increase conversion rate and improve the ROI of paid marketing activities

Requirements

• Analytical, detail-driven, and willing to get hands-on
• Good communicator with influencing skills
• Driven to get results and focused on getting projects over the line
• Organized and able to manage a team’s workload
• Thrives on developing members of the team
• Credible, engaging, approachable, and professional
• Willing to voice opinions and be proactive in suggesting improvements
• Positive attitude and happy to embrace change

Benefits

• Employee discounted products.
• Company matching contribution pension up to a certain %.
• 22 days holiday, plus bank holidays.
• Employee Assistance Programme.
• Salary sacrifice schemes, including electric cars and cycle to work.
• Referrals bonus incentive.
• Simply Health program, giving you money towards: eye care, dental work, physiotherapy, chiropody and many more.
• Weekly group training sessions at our U.P. Manchester gym based in Spinningfields.
• 50% discount on 1-2-1 world-leading personal training sessions at the U.P. Manchester gym.