This unique and exciting role is to be part of an established yet fast growing category within the wider Frasers Group. There will be a focus on FLANNELS as it pivots further into luxury and contemporary fashion following its rapid growth across the sector.

Your approach will be to take the recently revised brand strategy and be the brand custodian to ensure all marketing strategies and initiatives are fit for purpose through the lens of New Luxury.

This opportunity would suit an entrepreneurial marketeer looking to develop their marketing skills in a fast-paced, agile culture. At Frasers Group you will lead, have autonomy, and make a personal difference from the day you step in the business.

Working with the Head of Marketing – Luxury & Premium (alongside key commercial stakeholders), this opportunity is for a fearless leader to drive the Luxury category. 

You will have the scope to shape marketing campaigns, both for the FLANNELS brand and with our brand partners, devise strategies as to how brands show up across FLANNELS touch points using your marketing and industry expertise and with that in mind, create and implement exciting offline & online marketing plans that speak to our ever-evolving luxury pioneer consumers. This will be coupled with solid brand building activities will be deployed to drive long term brand health.

Responsibilities:

• Delivering the Marketing strategy and objectives for the Luxury division to drive brand and commercial growth.
• Overseeing the seasonal marketing calendar, ensuring all channel teams have assets, information, and guidelines to deliver effective campaigns across their respective channels. Initiating ideas to implement to ensure we deliver exciting and engaging moments for FLANNELS’ customers.
• Working alongside the Head of Marketing, input into all campaign briefs to ensure business/brand objectives are translated into compelling creative campaigns. You will attend shoots (where applicable) to ensure appropriate content is captured and fit for purpose.
• Being the marketing expert for Luxury brands within the wider marketing team. Understand ranges, brand history, future strategies and upcoming collections to ensure clear integration to FLANNELS campaigns and on-point execution across FLANNELS channels. 
• Partnering with commercial teams to act as the conduit between Marketing and Commercial. You will attend the key appointments with strategic brand partners to ensure relationships and knowledge are maintained and disseminated throughout the business.
• Maintaining strong relationships with partner brands marketing teams.
• Partnering and working cross-functionally with key channels such as Commercial, Content & Campaign Creation, Social, Retail, PR/Talent and E-Commerce etc to ensure alignment and seamless implementation of marketing campaigns and messaging.
• Ensuring brand “buy-in” and associated investment is brought into each campaign to maximize brand extension moments within FLANNELS campaigns by proactively pitching to brand partners and identifying commercial opportunities. You will prepare all necessary presentations for brand pitches.
• Using data and analytics to review and report and assess performance of all campaigns. Ensure all campaigns are delivered and reported on in a timely manner, on budget and that all key learnings are shared with key stakeholders in the business.
• You will also be able to dissect the cultural, fashion and competitor landscape to identify opportunities and trends in the market for Frasers Group to maximise upon.
• As part of the marketing team, you will be the brand guardian for FLANNELS and your work will inspire the wider marketing and commercial teams.