Office: Hybrid; 2 days per week

A global organisation in St Albans is looking for a Senior Marketing Manager to lead a growing division within the company. With a presence in 100+ countries and a diverse client base, they are dedicated to delivering innovative solutions that drive growth and success in the Food & Drink and Hospitality industry.

Role Overview: Looking for a highly skilled and dynamic Senior Marketing Manager. As a key member of the leadership team, the Senior Marketing Manager will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, content and revenue growth across all markets.  This is a generalist marketing role, and the client ideally wants someone with a broad skillset. 

Key Responsibilities:

Strategic Planning: Develop and execute comprehensive marketing strategies aligned with company objectives, market trends, and customer needs.

Brand Management/ Awareness: Lead brand development and management initiatives to ensure consistent messaging, brand positioning, and visual identity across all channels and geographies.

Digital Marketing: Oversee digital marketing efforts including website optimization, SEO/SEM, email marketing, social media, and digital advertising campaigns to drive traffic, engagement, and conversions.

Content Strategy: Develop a content strategy that resonates with target audiences, supports lead generation efforts, and strengthens brand authority. Coordinate the creation of high-quality content across various formats and channels.

Lead Generation: Drive lead generation activities through targeted campaigns, events, partnerships, and other marketing channels. Collaborate with sales teams to optimise lead quality and conversion rates.

Team Leadership: Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities. Foster a collaborative and results-driven culture within the marketing department.

Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and ROI measurement for all marketing activities.

Reporting and Analysis: Establish KPIs, metrics, and reporting processes to track the performance of marketing initiatives. Analyse data and provide regular reports to senior management, highlighting successes, areas for improvement, and actionable insights.

Requirements:

• 6+ years of experience in marketing roles, with at least 1 of those years in a leadership position.

• Proven track record of developing and executing successful marketing strategies in the B2B hospitality or food & drink industry.

• Strong content strategy experience, including whitepapers, blogs, articles and social media.

• An understanding of digital marketing techniques, including SEO, SEM, email marketing, social media, and content marketing.

• Excellent leadership and team management skills, with the ability to motivate and inspire cross-functional teams.

These roles don’t come up often, if this is you, apply now!

Industry: B2B hospitality, B2B Food & Drink