The key responsibilities and expectations for this role include:

• Assist in developing and implementing marketing strategies in collaboration with the Strategy in Action team, focusing on SAAS-specific marketing aspects.

• Support in setting and validating marketing objectives for the organization.

• Collaborate with team members to brainstorm and launch impactful initiatives and campaigns aligned with marketing goals.

• Assist in executing digital marketing strategies, including social media, online advertising, and email campaigns, to engage target market personas and increase brand visibility.

• Support in managing and optimizing the company website and SEO strategy to enhance visibility in search results.

• Assist in creating and executing marketing campaigns across various channels, such as email, LinkedIn, and videos, targeting specific customer segments.

• Assist in managing marketing materials for partners to ensure consistent branding and messaging.

• Assist in creating captivating marketing content, including videos, blogs, and whitepapers.

• Support in initiating and managing regular marketing initiatives, such as newsletters and blogs, to nurture relationships with clients and prospects.

Additional Responsibilities:

• Analyze customer and partner data to understand their needs and pain points.

• Analyze marketing performance metrics to provide insights and recommendations for improvement.

• Collaborate with cross-functional teams to align marketing efforts with business objectives.